Privacy | Fika Ride Sharing

COOKIE NOTICE (GLOBAL)

FIKA and its third-party partners use “cookies” and other tracking technologies (collectively, “Tracking Technologies”), including third-party Tracking Technologies, on FIKA’s websites, apps, email communications, ads, and other online services (collectively, “Online Properties”). These are used to enable, enhance, personalize and analyze use of FIKA’s services (“Services”) and Online Properties, and for purposes of personalized ads.

This Notice describes the Tracking Technologies that we and our partners use, how we use them, and your choices regarding such Tracking Technologies. For more information regarding FIKA’s collections and uses of personal data, please see our User Privacy Notice.

The Tracking Technologies we use

We use the following Tracking Technologies for the purposes described in this Notice:

Cookies are small text files that are placed and stored on your browser when you visit a website, or on your device when you use an app. They may be created and placed by either the website or app you are visiting (in which case they are referred to as “first party” cookies), or by websites or apps other than the one you are visiting (in which case they are referred to as “third party cookies”). We use both “session cookies,” which expire when you close your browser, and “persistent cookies,” which expire after a set period of time (even if you close your browser).
Pixel tags (also called beacons) are small blocks of code placed on webpages, apps, emails or ads that enable us to identify users when providing our Services and track interactions with our Online Properties.
Software Development Kits (also called SDKs) are blocks of code that are functionally similar to cookies and pixel tags, except for mobile apps. SDKs allow their developers to collect information about the device and network you use to access our apps, and about your interaction with our apps.
Local storage refers to files that are created by apps or websites, and stored on your device or browser. Such files function similarly to cookies.

How we use Tracking Technologies.

The following table describes the categories of Tracking Technologies (including cookies, pixel tags, SDKs, and local storage files) that are placed on the Online Properties, the purposes for which they are used, and whether placed by FIKA or third parties.

The list of parties that serve these Tracking Technologies is subject to change, and may not be exhaustive. In addition, the Tracking Technologies used, and the parties that serve them, may vary depending on jurisdiction, and across the Online Properties.

The data collected by third parties through the Tracking Technologies they place on the Online Properties is subject to the third parties’ privacy notices. For more information regarding their practices, please follow the links in the table below.

Except as relates to Strictly Necessary Tracking Technologies, you can control how we use the below Tracking Technologies as described in the “Your choices” section of this Notice.

Tracking Technology Category : Strictly Necessary

Purposes: These are used to enable and protect your use of FIKA’s Services and Online Properties. For example, we use these to enable you to log into your FIKA account, provide you with the appropriate experience and features such as your account information and trip history, and to enable and maintain your app or website privacy preferences. These are known as “strictly necessary” or “essential” because they are necessary to enable our Services, and cannot be disabled.

Parties (Examples) : Fika

Tracking Technology Category : Functionality

Purposes: These are used to provide enhanced functionality and customization that help us deliver our Services. For example, FIKA uses these to record your settings and preferences to help you log into your account by pre-filling fields, and providing you with customized content and experience.

Parties (Examples) : Fika

Tracking Technology Category : Analytics and performance

Purposes: These Tracking Technologies are used to understand how you interact with our Services or Online Properties and monitor the performance of our Online Properties. They also help us analyze, improve, and develop our Services and ads. For example, we may use Tracking Technologies to understand how you are using site features, and segment audiences for feature testing.

Parties (Examples) : Google, Qualtrics, Fullstory, Drift

Tracking Technology Category : Advertising

Purposes: We use Tracking Technologies to display and measure the effectiveness of personalized ads on third-party apps or websites, including social media. For example, we use the information that we collect through Tracking Technologies to help display personalized ads for FIKA or for FIKA ad partners on social media, and to measure your interactions with those ads. To enable such display, we may share certain information (such as your browser and cookie data and other data relating to your use of our Services and Online Properties) with our ad partners. We also use Tracking Technologies to display and measure the effectiveness of personalized ads for other companies’ products and services on FIKA’s Online Properties. These include SDKs that enable us and our partners to analyze your interactions with our Services and Online Properties.

Parties (Examples) : FIKA, Google Analytics, Google SA360, Google Ads, Google DoubleClick Floodlight, Microsoft/Bing, Twitter, Meta (including Facebook and Instagram), LinkedIn, Hotjar, Yahoo & Yahoo Japan, Reddit, Joveo, TikTok, Amazon, Demandbase, Snap, Pinterest, Marketo

Tracking Technology Category : Social media plugins

Purposes: These are set by social media services and enable you to share content on our Online Properties through your social media account(s), and/or easily share information with others.

Parties (Examples) : Facebook, Twitter, Google

Your choices

You can control how FIKA and its third-party partners use non-essential Tracking Technologies on our Online Properties as follows:

A. Website Tracking Technologies

Depending on your location, you may be presented with a “cookie banner” when you visit our websites that disclose our use of Tracking Technologies, and enable you to accept or reject non-essential Tracking Technologies. Please note that declining non-essential Tracking Technologies may limit the availability and functionality of our Services.

B. Browser settings

Your browser may allow you to decline cookies. To do so, please follow the instructions provided by your browser (which are usually located within the "Help" or "Preferences" menu).

C. Third-party opt-out links

Some third-party Tracking Technology providers enable you to reject their Tracking Technologies using an opt-out link. Where available, we have provided such opt-out links in the table above.

D. Operating system choices

You may choose how we use Tracking Technologies on your mobile device using the choices offered by your device’s operating system.

For iOS users: FIKA provides an ‘App Privacy’ statement located within the iOS App Store that describes how FIKA may, with your permission, track your activities on other companies’ apps, websites or offline properties for purposes oftargeted ads or measurement. If you grant FIKA permission to “Allow Tracking,” via iOS, FIKA will be permitted to track your activities as described in the App Privacy Statement. To modify this setting for your iOS device, visit the Settings/Privacy/Tracking and use the toggles associated with FIKA’s apps.

For Android users: FIKA provides a ‘Data Safety’ statement located within the Google Play Store that includes data shared, data collected and safety practices. You can control whether or how third parties can track your activities by modifying or deleting your Android device’s ad identifier, specifically by visiting your device settings/Privacy/Ads and choosing to either ‘Reset advertising ID’ or ‘Delete advertising ID’.

E. FIKA settings for data sharing and collection for ads

You can choose whether FIKA may use your personal data, including data regarding your interactions with third party apps and websites, for purposes of personalized ads or marketing by visiting the Privacy Settings in your FIKA account.

If you are located in the South Africa, you can also opt-out from the “sale,” or “sharing” of your personal data for purposes of personalized ad via your Privacy Settings or by communicating your opt-out preferences via your web browser using Global Privacy Control (GPC).

If you have any questions about our use of Tracking Technologies, please review the FAQ’s in the “Data & Privacy” section of our website, where you may also submit your questions.

Updates to this Notice

We may occasionally update this notice. We recommend that you check this page from time to time for updated information regarding our use of Tracking Technologies.

FIKA Privacy Notice: Drivers and Delivery

A. Scope

This notice applies when you use FIKA’s apps or websites to provide transportation, delivery, or other products or services.

This notice describes how we collect and use your data if you provide, or apply to provide, products or services through FIKA’s apps or websites.

This notice specifically applies if you:

Provide, or start or complete an application to provide, transportation to riders via their FIKA account or through partner transportation companies (a “Driver”).
Provide, or start or complete an application to provide, shopping or delivery services via the FIKA app (a “Delivery Person”).
Are an owner or employee of restaurants or merchants on the FIKA platform (a “Merchant”).

This notice also governs FIKA’s collection and use of account data from administrators of FIKA for Business customers (“Enterprise Business Customers”).

This notice does not apply to individuals who use FIKA to request and receive (instead of providing) services, such as riders or order recipients. A separate privacy notice for riders and recipients is available here. Those who use FIKA to either request, receive, or provide services are collectively referred to as “users” in this notice.

Our privacy practices are subject to applicable laws in South Africa, including the Protection of Personal Information Act, 2013 (POPIA). Therefore, if you travel across national borders, FIKA’s data processing practices described in this notice may differ from those within South Africa.

II. Data Collections and Uses

A. The Data We Collect

FIKA collects data that you provide, when you use our services, and from other sources.

1. Data You Provide

This includes information you provide when creating or using your account.

Data Categories

a. Account Information

Data Types

Address
Banking information
Email address
First and lastname
Login name and password
Phone number
Profile picture
Tax ID/SSN (for payments and background checks)

b. Background Check Information

Data Types

Criminal record (where permitted by law)
Driver history
License status
Right to work

c. Demographic Data

Data Types

Dateof birth/age (for eligibility verification)
Gender (e.g., for safety features like Women Rider Preference)

d. Identity Verification Information

Data Types

Government-issued ID (driver’s license, passport)
User-submitted selfies

e. User Content

Data Types

Customer support communications
Ratings or feedback
Photos or recordings uploaded for support

2. Data Collected When You Use Our Services

This includes information generated during your use of the FIKA app

Data Categories

a. Location Data

Data Types

Precise and approximate location data (when the app is open).

b. Trip/Delivery Information

Data Types

Date, time, distance, and route
Earnings and fare details
Pickup and drop-off addresses
Statistics (e.g., acceptance rates, cancellation rates)

c. Usage Data

Data Types

App features used
Browser type
Crash reports
Access times

d. Device Data

Data Types

Hardware model
IP address
Operating system
Mobile network information

e. Communications Data

Data Types

Call and message logs (with notification of recording)

f. BiometricData

Data Types

Facial verification data (to prevent fraud and verify identity)

3. Data from Other Sources

We may receive information from:

Law enforcement or government authorities (e.g.,for licensing or investigations).
Service providers (e.g., background check companies, insurance providers).
Partner transportation companies or fleets you work with.
Business partners (e.g.,payment processors, financial institutions).
Otherusers (e.g.,inconnection with referrals, claims, ordisputes).

B. How We Use Your Data

FIKA uses your data to:

Provide our services, including creating your account, matching you with drivers, calculating fares, processing payments, and providing customer support.
Enhance safety and security, including verifying your identity, conducting background checks, detecting fraudulent behavior, and providing live support during trips.
For marketing and advertising, such as sending you promotional communications and displaying personalized ads (you can opt out).
Enable communications between you and riders/recipients.
For research and development to improve our services.
Comply with legal obligations and handle claims ordisputes.

C. Data Sharing and Disclosure

FIKA may share your data with:

Other users (e.g.,riders see your first name, profile photo, vehicle details, and rating).
Service providers and business partners (e.g.,payment processors, cloud storage providers,marketing agencies).
FIKA subsidiaries and affiliates.
Law enforcement or government authorities where required by SouthAfrican law.
Other parties with your consent or as necessary to provide ourservices

D. Data Retention and Deletion

We retain your data for as long as necessary to provide our services and comply with legal obligations under South African law (e.g., tax laws require retaining financial records for 5 years). You can request account deletion through the FIKA app.After deletion, we may retain certain data for legal, security, or fraud prevention purposes.

III. Your Rights and Choices (Choice and Transparency)

Under POPIA, you have certain rights regarding your personal information. You can:

Access and Portability: View and download your data through the FIKA app.
Correction: Update your personal information in the app's settings.
Deletion: Request deletion of your account.
Objection: Object to certain processing activities, such as direct marketing.
Complaints: Lodge a complaint with the Information Regulator ofSouth Africa.

How to exercise your choices:

Privacy Settings: Control location sharing and notifications in the Privacy menu of the FIKA app.
Marketing Communications: Opt-out of marketing emails and push notifications in your account settings.
Device Permissions: Adjust permissions (e.g., location, camera) through your mobile device settings.

IV. Legal Information

A. Data Controller

FIKA is the responsible party (controller) for your personal information in South Africa.

B. Legal Bases for Processing

We process your data based on the following legal grounds as per POPIA:

Performance of a Contract:To provide our services to you.
Legal Obligation: To comply with South African laws.
Legitimate Interests: For purposes like fraud prevention and service improvement (where your rights are not overridden).
Consent: For certain activities like specific marketing communications, where we will ask for your consent.

C. Cross-Border Data Transfers

FIKA may transfer your data to other countries for processing, but we will ensure it is protected by appropriate safe guards as required by POPIA, such as using agreements that require the recipient to protect your information.

D. Updates to This Notice

We may update this notice periodically. We will notify you of significant changes through the FIKA app or via email. Continued use of our services after changes constitutes acceptance of the updated notice.

FIKA Privacy Notice: Rider or User

A. Scope

This notice applies when you use FIKA’s apps or websites to receive transportation, delivery, or other products or services.

This notice describes how we collect and use your data if you use, or apply to use, products or services through FIKA’s apps or websites.

This notice specifically applies if you:

Request or receive mobility services, including rides, via your FIKA account (a “Rider”).
Request or receive food, packages or other products and services for delivery, pickup or return via your FIKA account.

II. Data Collections and Uses

A. The Data We Collect

FIKA collects data that you provide, when you use our services, and from other sources.

1. Data You Provide

This includes information you provide when creating or using your account.

Data Categories

a. Account Information

Data Types

Address
Banking information
Email address
First and lastname
Login name and password
Phone number
Profile picture
Tax ID/SSN (for payments and background checks)

b. Demographic Data

Data Types

Dateof birth/age (for eligibility verification)
Gender (e.g., for safety features like Women Rider Preference)

c. Identity Verification Information

Data Types

Government-issued ID (driver’s license, passport)
User-submitted selfies

d. User Content

Data Types

Customer support communications
Ratings or feedback
Photos or recordings uploaded for support

2. Data Collected When You Use Our Services

This includes information generated during your use of the FIKA app

Data Categories

a. Location Data

Data Types

Precise and approximate location data (when the app is open).

b. Trip/Delivery Information

Data Types

Date, time, distance, and route
Fare details
Pickup and drop-off addresses
Statistics (e.g., acceptance rates, cancellation rates)

c. Usage Data

Data Types

App features used
Browser type
Crash reports
Access times

d. Device Data

Data Types

Hardware model
IP address
Operating system
Mobile network information

e. Communications Data

Data Types

Call and message logs
Audio and Video recordings

f. BiometricData

Data Types

Facial verification data (to prevent fraud and verify identity)

3. Data from Other Sources

We may receive information from:

Law enforcement or government authorities (e.g.,for investigations).
Business partners (e.g.,payment processors, financial institutions).
Otherusers (e.g.,inconnection with referrals, claims, ordisputes).

B. How We Use Your Data

FIKA uses your data to:

Provide our services, including creating your account, matching you with drivers, calculating fares, processing payments, and providing customer support.
Enhance safety and security, including verifying your identity, conducting background checks, detecting fraudulent behavior, and providing live support during trips.
For marketing and advertising, such as sending you promotional communications and displaying personalized ads (you can opt out).
Enable communications between you and other riders/recipients and drivers.
For research and development to improve our services.
Comply with legal obligations and handle claims ordisputes.

C. Data Sharing and Disclosure

FIKA may share your data with:

Other riders and drivers (e.g.,riders see your first name, rating).
Service providers and business partners (e.g.,payment processors, cloud storage providers,marketing agencies).
FIKA subsidiaries and affiliates.
Law enforcement or government authorities where required by SouthAfrican law.
Other parties with your consent or as necessary to provide ourservices

D. Data Retention and Deletion

We retain your data for aslong as necessary to provide our services and comply with legal obligations under South African law (e.g., tax laws require retaining financial records for 5years). You can request account deletion through the FIKA app.After deletion, we may retain certain data for legal, security, or fraud prevention purposes.

III. Your Rights and Choices (Choice and Transparency)

Under POPIA, you have certain rights regarding your personal information. You can:

Access and Portability: View and download your data through the FIKA app.
Correction: Update your personal information in the app's settings.
Deletion: Request deletion of your account.
Objection: Object to certain processing activities, such as direct marketing.
Complaints: Lodge a complaint with the Information Regulator ofSouth Africa.

How to exercise your choices:

Privacy Settings: Control location sharing and notifications in the Privacy menu of the FIKA app.
Marketing Communications: Opt-out of marketing emails and push notifications in your account settings.
Device Permissions: Adjust permissions (e.g., location, camera) through your mobile device settings.

IV. Legal Information

A. Data Controller

FIKA is the responsible party (controller) for your personal information in South Africa.

B. Legal Bases for Processing

We process your data based on the following legal grounds as per POPIA:

Performance of a Contract:To provide our services to you.
Legal Obligation: To comply with South African laws.
Legitimate Interests: For purposes like fraud prevention and service improvement (where your rights are not overridden).
Consent: For certain activities like specific marketing communications, where we will ask for your consent.

C. Cross-Border Data Transfers

D. Updates to This Notice